洪莹，博士，副教授，硕士生导师。

研究方向：致力于网络空间社会科学和数字世界的社会、商业及人类行为相关研究。具体包括社交媒体和社交网络现实，可持续发展营销，社交商务与数字营销，健康信息学，文创产业及其消费等。

教育背景：本科就读于北京邮电大学自动化学院，研究生就读于北京邮电大学经济管理学院，后公派赴法国巴黎索邦先贤祠第一大学应用经济学院留学，获经济学博士学位。

访学/研究经历：巴黎综合理工学院(École Polytechnique)，2013；法国国立高等先进技术学校(ENSTA Paris-Tech), 2014。

科研项目：主持国家社科基金项目一项，主持教育部人文社科基金一项，主持校级科研项目一项；参与其他国家级与省部级课题多项。

学术论文：在《Journal of Organizational and End User Computing》、《技术经济与管理研究》等国内外期刊发表高水平学术论文（SSCI/SCI/CSSCI）多篇，SCI/SSCI期刊匿名审稿。

Ying Hong, Ph.D., is an Associate Professor in the Business School of Beijing Technology and Business University. Her major research interests lie in social science research about cyberspace.

EDUCATION

Université Paris I - Panthéon-Sorbonne, Ecole d’Economie Appliquée

Beijing University of Posts and Telecommunications, Economics and management school

Beijing University of Posts and Telecommunications, Automation school

RESEARCH EXPERIENCE

Unité d'Economie Appliquée, ENSTA Paris-Tech

Competition and Regulation Research Center, Beijing University of Posts and Telecommunications

RESEARCH PROJECTS

National Social Science Foundation of China, host

Humanities and Social Sciences Foundation of the Ministry of Education, host

National Social Science Foundation of China, participant

Academic papers

HONG, Y., WAN M. Understanding the Health Information Sharing Behavior of Social Media Users: An Empirical Study on WeChat. Journal of Organizational and End User Computing. 2021, Vol.33(5):180-203.

HONG Y., LI, Z., WANG, J. Value of Telecom Operators' Big Data in Social Public Management. Journal of Physics Conference Series. 2020. 1437, 012068.

Hong Y., Tang S.L., Li Z. (2015). Differential Pricing Equilibrium Analysis of Online Video Content Platform: Based on the Angle of Capacity Commitment (in Chinese). Journal of Technical Economics & Management. 05,7-11.

LI Z., HONG, Y. Study on Big Data Management for Government Based on Privacy Protection. Big Data. 2020. 6(02),69-82.

TANG S.L., HONG Y. (2012). Analysis on China's 3G Consumer's Profits and Market Strategy. Advanced Information Management and Service.11, 19-26.

RESEARCH INTERESTS

Social media and social networking practices; Marketing for sustainable development; Social commerce and digital marketing; Health informatics; Cultural industry and tourism marketing